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This article deals with the sociology of social media and proposes new approaches that could be implemented to solve the problems encountered during the analysis of the Tunisian context.
According to our understanding of research, social networks can support Tunisian businesses to build successful relationships with key stakeholders, especially given their limited resources. We then go on to say that social networks can be a fundamental part of corporate governance and that digital culture is an important part of developing social media presence and not to be neglected in future research.
Although several studies have been conducted on this subject, no study has been specifically devoted to the application of community management to such similar contexts. As a result, this research would be useful to assess the relevance of the issues conceded to community managers by deepening its positive implications.